DON’T GET LEFT BEHIND! The insurance industry is going through a revolution, but too many carriers, brokers, agents, and team members aren’t keeping up with the changes. Today we live in an Amazon.com world of convenience, information, and choices. People expect every product and service – including insurance – to be as easy and efficient to purchase as a book or piece of luggage. In this book, Troy invites you to wake up to the radical transformation taking place in the insurance industry. Follow his advice and earn the right to be trusted by existing clients and new prospects. Eventually, all of us will become multi-line reps, selling a wide range of products and services. To compete in the market, we have to excel in providing unrivaled service.