Jesse R. Slome, an award-winning public relations professional recognized for his work marketing the Cabbage Patch Kids dolls, is one of the nation’s leading experts in the field of marketing insurance and financial products. Slome is founder and president of Sales Creators, Inc., the nation’s largest producer of generic LTCI sales and marketing material. Prior to founding Sales Creators, Slome was president of PromoWorks, a California based agency that focused on senior and insurance products. He is the author of a Publicist’s Guide to Senior Media, a national compedium utilized by marketers nationwide. In 1999, Slome co-founded the American Association for LTC Insurance, the non-profit trade organization serving for the LTC insurance industry and still serves as the organization’s Executive Director. He also is Editor-in-Chief of the quarterly national magazine, LTC Insurance Sales Strategies. Slome has earned both the CLU and ChFC designations and has been quoted or bylined feature articles for The Wall Street Journal, Fortune, Money, Kiplingers, The New York Times as well as Financial Planning, National Underwriter and Senior Market Advisor magazine.